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Our Brand Story
Wellness from the depths of the ocean, brought to you through brands we trust.
Who are we
The Ocean’s Best, Curated for You
INNEOVA Life is focused on delivering wellness from the depths of the ocean to enhance human health and wellness. We partner with world-class brands to bring a range of nutritional wellness products to Singapore, Malaysia and Indonesia.
You’ll see three names on our boxes. La Rarità is the skincare, founded in Korea by Mr Yang Sung Young. HAECHUNMA is the seahorse expert, farming on Jeju under Professor Rho Sum. Taiwan YES is the deep ocean water specialist. And INNEOVA Life is us, the team that brings them together.
The INNEOVA Life team
Brand 01
La Rarità · Sunny Recipe
La Rarità is seahorse skincare founded in Korea by Mr Yang Sung Young and developed by Searchlight H&B, drawing on natural ocean materials from Jeju. Sunny Recipe by La Rarità extends the range into colour-changing gel nail stickers.
Every La Rarità formula is skin irritation tested, with an irritation index of 0.00 to 0.02.
Sunny Recipe · Brand Story
Brand 02
HAECHUNMA
HAECHUNMA is the seahorse expert, farming on Jeju under Professor Rho Sum. Seahorse was one of the most prized ingredients in traditional medicine across Korea and Asia, and in 2015 Korea approved it as a food ingredient for the first time.
Its seahorses are raised from start to finish without antibiotics or drugs, and never caught in the wild.
HAECHUNMA · Brand Story
Brand 03
Taiwan YES
Taiwan YES is the leading manufacturer of Deep Ocean Water in Taiwan, drawing water from a depth of 662m at Hualien. INNEOVA Life is its official distributor for DOW products in Singapore, Malaysia and Indonesia.
Taiwan YES · Brand Story
Brand 04
Our Brand Story & Corporate Video
How INNEOVA Life brings the ocean’s best from partners across Korea and Taiwan to customers across Southeast Asia.
Our Journey So Far
Jun 2025
Yue Hwa, Chinatown
Our first Singapore pop-up.
See the post
Jul 2025
Suntec City
Our official launch, at the Ladies First Expo.
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Aug 2025
Jakarta
BFF Festival, with the La Rarità founder at our booth.
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Nov 2025
United Square
A Taste of Jeju, a pop-up with the Jeju Government.
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Dec 2025
Seoul
La Rarità opens at Shinsegae Duty Free, Myeongdong.
See the post
Mar 2026
Singapore Airlines
A three-week showcase for SIA crew, pilots and staff.
See the post
Jul 2026
KrisShop
La Rarità is now on Singapore Airlines’ online store.
See the post